35 Marketing Concepts & Principles to Maximize Your Business Success In 2024

The Secret Mindset To Have When Marketing To Your Customers

Running a business is never easy, and your customer relationship is often the key to a successful business.

Customers are your source of revenue. A steady source of income depends on how loyal your customers are. A loyal customer base can reward you with consistent and large ticket item purchases.

Hence, adopting the correct mindset when running a business, and interacting with your customers, is an essential piece of information that all business owners should know about.

Being Proactive in Interaction

Consumers are inherently lazy.

Likely, they will not take any action if they have to exert a lot of effort. That is why it is the business’s job to make the purchasing process and conditions as smooth and convenient as possible.

To be concise, you should do everything possible to keep a customer. If you have a customer base, work with them!

There are many ways you can feed information to your customers and encourage them to make a purchase. Direct response marketing through texts and calls or email newsletters to keep them updated. Another type of marketing would be email marketing. Keep a list for your company, a database that makes reaching out easy and convenient.

Have a system in place that allows you to follow up and update your customers at regular intervals.

If you are new to the market, you are in luck. It is easier to start by implementing this program than to have to make changes to your marketing strategies halfway through. Additionally, starting new can mean starting small, which means that you can afford to be more personal in your connections with a smaller customer base. Postcards, letters, and special prices… your business will flourish given enough time.

Your list of customers is a vital and irreplaceable resource that will make all these processes much more accessible. To maintain your list, split it between two categories prospective customers versus current customers. Your current customer list should contain customers who have purchased from you in the past two years. Meanwhile, your prospective customers should be customers that have been added to your list within the past year.

To maintain contact with your customer base, you should seek to email your current customers at least once every month and reach out to your prospective customers at least six times per year. You can email everyone on the list if you have a particular discount or offer for your customers. Make sure you keep track of the responses you get from your follow-up sequences, for having an organized list to work with can save you a lot of time.

Adopt a Brand Personality When Interacting with Customers

After investing in follow-up sequences with your customers and clients, take it a step further! Become the face and spokesperson of your company and teach them about what your product is all about. Your customers should not be dealing with the company itself. 

They should be dealing with the company’s president, face, or spokesperson.

This is when PR marketing comes in. It is crucial to building a brand image, especially in this age of social media. Entertaining brand identities and snappy remarks on the internet make social media marketing interesting, effective and engaging.

• Popular brands like Nike and GoPro reserve their Facebook and Instagram for marketing campaign purposes but use Twitter as an innovative and casual way to interact with their fan base.
• Starbucks’ Facebook account is another good example to bring up, being a digital landscape designed for providing information. With tons of eye-catching photos of their products displayed through fun and colourful videos, they successfully build a brand image while informing their customers of their latest products. Their separate social media accounts across countries allow each country’s marketing team to cater their marketing campaigns to the latest local trends and happenings, giving it a larger sense of connection with its customer base.
• Budgeting app YNAB also has a YouTube channel that features educational and informational videos regarding budgeting and how their app can help. Not only is this an excellent example of content marketing, but the company also gives its staff complete discretion in setting the tone of the videos, giving birth to a lively vlog-style video lineup that has personality and breeds interest in their product instead of feeling like a quick cash grab and sell.
• Popular YouTube channel Slidebean takes it a step further, choosing to punch out informative videos discussing startup news and companies headlines, weaponizing content as a form of marketing their app. This is effective as their content caters to their primary target audience – business owners. Their channel has since grown so successful that it also serves the dual purpose of diversifying their company’s income stream through YouTube ads while acting as a sales and lead funnel for their company.

The Retail Industry and The Opportunities It Holds

Retailers have a goldmine of opportunities when it comes to their business.

After all, they have many opportunities that allow them to record and retain customer information that can help with their marketing. This information can be about things as essential as the customer’s address, or even their name, to the specific products and services they are interested in and the total number of purchases they have made.

Having a detailed and organised customer information list to work with can further your prospects significantly. You can reach out to interested customers directly instead of purchasing costly ads that are not as targeted or emailing a general list that will ultimately prove ineffective.

Read more: Email Marketing For Businesses

Targeted Promotions & Campaigns

In these promotional and targeted mailings, you can include a prelude to the products and services you offer, which allows you to, in a sense, test the waters before investing your dollars.

Suppose you are very familiar with your customer base. In that case, you can even mail the different categories of customers more specific letters to offer them a particular kind of product or service.

• For example, if you are a dress store, and you know that out of your entire customer base, 150 are women in their early 20s and are interested in the latest Korean fashion trend. You can send these customers an exclusive email to offer them to try out the latest Korean fashion products in the market. You might even want to suggest a compiled collection of existing stock in your shop that fits their exciting genre.
• You can potentially increase your revenue by reducing the inertia it takes for customers to look for a product and make a purchase. Even if 10% of these 150 customers reply with interest, that represents 15 interested customers that you can potentially earn from. A $50 profit earned from all fifteen customers equates to $750 in profits. Even if you mail your customers physically and it incurs a cost of, let’s say, $50, that is still a significant profit of $700 leftover.
  • Additionally, the monetary cost is almost zero if the campaign is sparked through direct response marketing such as texts, emails, or social media marketing.

Further, Categorise and Tier Your Customer Base

Also, let’s not forget that each customer base can be further categorised into even more specific groupings. Send a few of these categories a personalised email to their taste at least once a month – and watch how the money rolls in.

For this strategy to work, you do not have to be a significant retail business; small, personable local stores are perfect for this promotional strategy.

If you are a business that sells your customers the same thing, take a close look at the following example:

• For instance, what if you are a widget store, and out of the 200 customers who make purchases from your store in one week, the average amount is around $50? What if you implement a strategy where right before the customer pays, you suggest that your customer increase their sale by 10%?
• It seems minuscule, but it adds up. If you can convince your customer to increase their sale by $5 per purchase, and you handle 200 customers a week, that is potentially an additional $1000 addition in profit! You can achieve this simply by suggesting to your customers, before finalising the purchase, that they try out a special offer that they are eligible for in the store.
• That special offer can be a package of products or services before finalising the purchase. It should be attractive to your customers yet have a low assembly cost. For example, you can throw in two extra products upon the point of purchase (this is also a great way to get rid of off-season items) or offer a free consultation to your customers that would typically cost a certain amount.
• Sounds too simple. Surprisingly, despite the simplicity, not many businesses implement these strategies. This means that by trying these marketing tactics, you stand an advantage over most of your competitors in the same market.

It is important to note that, when making changes and trying out new strategies, you should take note of the effectiveness and costs. Try setting up a monthly budget and testing it in a smaller, more controlled environment. This way, you can quickly tell if you are making a profit or not or if it is eating into your sales from the previous month.

Telemarketing in the Modern World

An alternative strategy you can implement to increase your revenue is to try telemarketing to develop a strong rapport with your customers so that they trust you.

Telemarketing may be commonly seen as cold-calling, but in recent years, telemarketing has taken a new meaning to include other forms of customer outreach. This can include:

• Social Media Direct Messages
• Text or Messaging Apps
• Telegram Channels Updates
• Email Marketing

Contact them and offer a discounted product or service or an exclusive package that your store does typically not keep in stock but that they can acquire if they are interested.

The likely scenario is that your customers would be happy to agree.

By telemarketing, you can also improve your customer contact strategy. Have your sales staff members categorise your customers based on the closeness of their relationship, then contact them via phone. This can help to improve the results you get.

Communicating With Your Customers – The Key To A Loyal Customer Base

The key point, be it for sales or marketing, is to keep in contact with your customers.

• Whether by phone, email, letter, or in-person, reach out to your customer and show how much you appreciate and value their patronage. Follow up with a convincing reason why they should want to purchase the product or service you are currently offering them. You can build your case around the reasons why your customers made their previous purchases from you.
• After a positive experience dealing with you, it is easier to convince customers to repurchase. You need to make the process simpler, less tedious, and smoother – whether it is through exclusive pricing, special discounts, and whatnot. Your offer should be so attractive that the customer will prioritise your business. Convince them that your product and service will add value to their lives, and the results should prove themselves.
• If you are selling a more complex product or service, such as a luxury item, take the time to educate and explain to your customers the benefits of purchasing from you. Be forthright in recognising the heavy price tag associated with your business, then counter it with a suitable offer or reason. You can even turn the high price into an advantage for your business by tying it into the intangible qualities of your product or service, such as its impressive features or superb quality and value, to convince your customers.

• The same logic applies when you are trying to market your product. You need to be able to educate your customers on the unique selling point of your product. Compared to your competitors and rivals selling something similar, what benefits does it have? Wallet company Ridge does an excellent job in this, branding themselves as a redefined minimalist wallet, effectively selling a lifestyle in addition to a product.
• While it sounds like a lot of numbers are involved, the actual cost of reselling to your current customers is surprisingly small compared to what you can gain from them.

The costs of reaching out to them and implementing your contact system have also proven to be almost negligible in favour of the results it can bring.

Understanding Your Customer’s Needs

Many businesses sell their product and services by framing them as answers to people’s questions and needs.

Yet few of them understand these needs, much less be able to fulfil them. Take the time to learn about your customer’s goals and desires. Is it convenient? Functionality? Profitability? Comfort? Do they want an accessible, convenient service or a luxurious and personalised experience? Is price their biggest priority? Or quality?

It can be a single need or a combination of them. Your customer may not even be fully aware of it, but it is up to you to fulfil that need.

1. The first step you need to take is to identify which needs are within your ability to fulfil and build them into your image. Communicate with your customers, whether they are old clients or prospective ones. Determine which image works best for your business and gather feedback.
2. Once you are set, do not settle. Don’t be satisfied with just fulfilling your needs. Go beyond it and make sure everyone knows. From the market to your prospective customers, be diplomatic in broadcasting how your business succeeded in fulfilling your customer’s needs. Feature these in your ads.
3. Include them in your email listings. Point it out in customer consultations. You can build a name and identity for your business through these methods.
4. For instance, if service is your top priority, only offer the best with the most skilled staff. Stay true to that promise if your key selling point is your affordable prices. Practice integrity and stay genuine and sincere. If you fail to do so, you will only drive customers away.
5. Business owners should always strive to understand their customers by observing them closely. Talk to them over the phone and treat their complaints seriously. Your customer’s voices are the market’s voices.
6. If a customer stops buying from you, be diligent but tactful in finding out why. Keep a close eye on your competition and any potential changes to the industry. Fail to realise the changes that may occur based on your customer’s attitudes, and you fail to keep your business alive. Studying your customers gives you an advantage that you should take seriously.

Starting a business is more than just sitting in front of your laptop and start making money. Without the proper strategy and skills, your business will not get far. Nowadays, anyone can run a business. However, running a successful business is different.

These marketing tips are designed to grow your cash and the number of clients in your business! They have been proven to help thousands of businesses kick-start their sales and profits – regardless of the size of their operation.

1. Don’t Limit Your Clients Buying!

Most owners put a limit on the business scope that their clients want to do with them. Innumerable amounts of profitable sales, growth, and opportunities to provide a full, satisfying service are missed. The key is to let clients buy as much as they want to buy.

Look at your marketing method through a funnel. The customer can come through different channels, such as organic search engine optimisation (SEO), Google PPC Ads or social media.

Think in geometric terms and be creative. Calculate your client’s worth over a purchasing lifetime – the aggregate profit after deducting advertising, marketing, and service fulfilment expenses.

Test and retest your sales messages, and use various marketing platforms. Re-examine and increase your allowable acquisition budget. This is the most lucrative short-term way to get more starter clients. After a few months, you can reduce your cost per acquisition.

To calculate the marginal net worth yet, here are the steps to follow:

Step 1: Compute your average sale and your average profit per sale.

Step 2: Calculate conservatively how much additional profit a client is worth to you based on the frequency of repurchase throughout their patronage lifetime.

Step 3: Divide your marketing budget by the number of clients it produces.

Step 4: Repeat to compute the cost of a prospect.

Step 5: Calculate how many sales you get from these prospects (that’s the percentage of prospects who convert into clients).

Step 6: Compute the marginal net worth of a client by subtracting the cost from the expected profit

2. Use Test Marketing to Maximize Your Sales Results

Test and retest, then try out different platforms. Continuously improve your advertising copy by comparing different variables – be it the sales letter, promotional offer, or sales pitch.

Ascertain the most effective basic offer, headline and copy. This would lower your selling expense, as you would be maximising every marketing dollar spent.

Test variations of each step of your marketing process, these components can be cross-tested. Pricing is also a key factor, as different prices for the same product can outperform or output another by large margins. Test and retest to discover what the market believes is the “right” price.

3. Build and Profit From a “USP”

What differentiates your business from others in the industry? More specifically, what is your comparative advantage? USP, also known as your Unique Selling Proposition/Point, should be placed at the heart of all your marketing campaigns. Create a strong website design with the latest website design trends can help with this. Then make sure you consistently fulfil the promises that form the basis of your USP, if not you risk losing your clients.

Find your USP by asking yourself “Most businesses in my industry do __________. But what we do is ________.”. The blank is your Unique Selling Proposition – something that you provide more successfully than others. It may be the niche demographic you serve or the specific after-service you provide that no one else does.

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4. Through Endorsements

Don’t be shy about requesting endorsements from your clients, especially if they are influencers in their fields. They lend credibility to a sales message and boost sales! Be creative in your endorsements – get someone to write a letter.

Referrals provided by your clients or even competitors tremendously grow your business. Tell them that if the client doesn’t want to buy from them, they can still make a profit by introducing the client to you. A win-win situation.

Ask for access to clients who rejected them and get them to introduce your business instead. Pay the competitor for the referral up to 100% for the first transaction. Client testimonials from this model can be used to further create content to work on your business’ image.

To convince your competitors tell them that clients who don’t buy from them are sunk costs and lost assets, but they can be monetized by referring them to you. Then write them a cheque to prove you are willing to pay them for every first referred transaction.

5. Reverse Risk to Put Your Sales in Foward Drive

Overcome “buyer hesitation” by offering a guarantee. It is short-sighted to be unwilling to assume the transactional risk because standing behind your offering lends greater power to your sales proposition.

“Risk reversal” assures more buyers to buy with confidence compared to the number of people who would take advantage of your guarantee. You can even turn your refund requests into profits.

Sceptical customers? Offer the client who had a bad experience the opportunity to purchase good quality alternatives and steep discounts – refund the difference and earn. A stronger guarantee is to let prospects try your product free of charge, billing them only after 30 days have expired. Stronger still is the “pay only if it validates” guarantee: The client pays only if your offer delivers them a value that is five times the product price.

If your product or service is of good quality – you have nothing to fear in offering a clear, risk-free guarantee. Since consistent engagement and channels of communication are a must for this to work, email marketing via mailing lists or marketing on social media is a great asset to have in this bit of strategy.

6. Make Top Quality a Top Priority

Be unrelenting in providing the highest quality in the products and services you sell – even in the work produced for you! Make this part of your “USP”. Because any “quality” gap in your business, marks a reason for clients to switch to your competitors. Take it as a self-improvement challenge!

2 key essential attributes to achieve this:

1. You must develop the ability to see the needs and wants of others.

2. You must find a market gap.

7. Link Your Business to a Strong Partner

Host/parasite (or marketing joint-venture) relationship

Leverage your sales network, client network, employees – everything, even your competitors. Find your competitors through your vendors. Whenever they refer someone to you, they get a referral profit – a low-cost, high impact win-win solution.

8. Pay Only for Results

Pay in performance-based compensation agreements. Pay your employees in direct proportion to the results they help you achieve.  

This assures the top-notch service you desire to provide. Leverage Per-inquiry advertising to reduce your advertising risk, but frame it as “shared revenue”. This is the concept of Google’s pay-per-click service. How pay-per-click works are that it drives traffic to your website using advertisements. You will have to pay whenever your ad is clicked.

9. Manage Your Assets Wisely

All things being equal, I’d much rather put all my available dollars into marketing and pay a supplier 105% in exchange for having him keep inventory accessible. That can free up thousands, sometimes even millions, of marketing dollars. Leverage other people’s spare capacity.

Rule One: Pay your payment obligations after the end of the deal, once the results are known.

Rule Two: If a deal is risky, structure it so that you won’t have to invest too much money in the early stages

Rule Three: Start the negotiations by offering less than you’re willing to give.

Rule Four: Ask for joint tenancy of all the client lists or buyer prospect names.

Rule Five: Add the right to assign your interest to others in any deal you negotiate.

Rule Six: State your proprietary interest in the original concept in the contract, before you start dealing.

Rule Seven: Don’t do anything till the “contract of agreement” is fully agreed upon and signed.

Rule Eight: Reserve the right to audit the other person while the deal is ongoing.

Rule Nine: Get an expert negotiator to help. (Don’t get a lawyer)

10. Borrowing Winning Strategies

Emulate and adapt other people’s good business ideas to grow your own. If they engage in lead generation services, you should find a way to generate your own leads too. Leading Solution is a digital marketing agency in Singapore that is focused on helping your business. Not only to stay afloat but to stay ahead of the competition as well. Book a free consultation with us today and learn more about how we can help level up your business!

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11. Be Proactive to Outsell the Reactive

Don’t be “passive”. Constantly adapt, and be “proactive”! Examine your active and inactive client lists. Offer them a one-time preferential price or an opportunity to buy a limited-supply item or buy ahead of the crowd.

12. Use Non-Ad Ads

A “non-ad” ad is a positive article on your business that appears in the local news, radio, or TV. This exposure is usually free and adds to your reputation. Fall in love with your clients, not your products, services – or yourself.

13. Turn One-Time Clients Into Lifetime Buyers

Set up a regular monthly, quarterly, semi-annual, or annual contact strategy based on testing. Make them a preferential offer – an exclusive combination package.

You could use a Mailgram and test variations against your “control” approach. Give out a valuable offer or information to increase retail traffic. To generate constant hype, often have exciting promotions – be it an experience or event. An excellent way to remain in a strong relationship with your clients and customers is by using a CRM system, a common one through email marketing campaigns.

14. Use Your Hidden Assets

List the assets and liabilities your company has. Make a “hit list” with your business partner. Prospects that would purchase your assets through a joint venture or licensing deal. People who can help reduce your liabilities. Develop a plan for each asset and liability.

Read more: Leveraging the power of Joint Ventures

15. 7 Keys to a Winning Sales Pitch

1. Say something that demands the prospect’s attention.

2. State why they would be interested in your offer.

3. Emphasise why they should believe you.

4. Prove it.

5. List the benefits of your offering.

6. How to order.

7. Ask them to order now

Direct messaging shows you honestly care about your clients or clients.

16. Pre-emptive Advantage

Be the first to tell your clients “insider” information – let clients know what you do for them. This could be the production process or the technology used in operations. Savvy customers understand the importance of information and would greatly appreciate being kept “in the loop”, even if the information has been posted elsewhere. The critical element is to be the first site to display this information to them, which is why SEO or Search Engine Optimization and Google ads are essential to rank your page highly on Google.

17. Work With Other People’s Money

Processes are related to how you manage, operate, route people, maintain your inventories, and maximize your capital or human capital. Isolate your superior processes and teach them to your competitors for a fee. This can be applied to any aspect of your business, including leveraging your competitors’ or industry leaders’ digital marketing models! Drive your SEO with market research, and remember to include a unique selling proposition.

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18. Get Twice as Much Done in Half the Time

Devote less than 10% of your workday to things without the promise of profit or strategic gain. Talk to at least one client every day! Break the inertia by splitting your goals into bite-size objectives that would be relatively more achievable than huge goals. Then, try up-selling a particular package or an add-on item.

Recommended “positive thinking” books include:

• Think and Grow Rich by Napolean Hill

• How I Raised Myself From Failure to Success in Selling by Frank Betzger

• How to Win Friends and Influence People by Dale Carnegie

• How to Sell Yourself by Elmer Wheeler • The Lazy Man’s Way to Riches by Joe Karbo

19. Use Direct Mail

Who said Direct Mail is exclusively for magazine publishers and other massive mailers? Even if only 2% of your 1,000 letters respond, you still gain almost $600 in profit for everyone you mail out! Direct mail is one of the least expensive but most effective and straightforward ways to disseminate your well-crafted sales story to your prospects. Worth a place in your email marketing strategy book.

Here are some tips for creating a powerful direct letter:

1. Draw the reader’s attention with a powerful headline!

2. Emphasise the advantages you can provide the reader

3. Provide evidence to validate your benefit claims. (e.g. testimonials or factual evidence)

4. Convince your reader to order now

5. Have a solid call to action!

6. Find People Willing To Be Clients

Use a variety of criteria to target specific market segments of people and businesses. Then seek out these mailing lists or mailing lists of brokers in that directory.

20. Develop Multiple Income Sources

Adopt a Multichannel Marketing Strategy. Many small business owners only rely on one- or two-income streams, like direct sales and referral marketing (e.g. word-of-mouth), to attain clients and gain revenue. This drastically increases the risk of their business collapsing, should one stream become ineffective.

How can you keep your business robust In today’s fast-paced, dynamic world, where industries are being disrupted, and platforms can be rendered ineffective at a moment’s notice?

Diversify your profit streams and build your business on an array of solid pillars or marketing profit streams (e.g. direct sales + referral system + joint ventures + email marketing + advertising + podcasting + telemarketing + host/beneficiary relationships). Creating content and marketing content is hugely important in a digitized working environment.

To make a powerful advertisement:

a) Show how your offering can improve or save their life

b) Explain in detail how the offering does this and why your offering is unique

c) The call-to-action is clear and robust. Viewers are encouraged to respond right now!

As marketer John Caples said, “Test everything on a small scale before you spend money on a large scale.”

21. Know Your Niche

You will never appeal to everyone. Identify your specific target market, and make your USP proposition razor sharp. But beyond filling the market void, your USP needs to produce sufficient clients and profits to satiate your psychological and financial needs for long-term, sustainable growth.

22. Are Your Goals Worthy of You?

95% of us would ask ourselves the opposite – Am I worthy of my goals? WRONG! You should believe in yourself and your vision in life, then make goals that are glorious enough to reflect your highest values. A worthy goal calls you to dream big and lights your soul on fire, such you would persist even when the going gets tough.

23. Work in Time Chunks

Set aside 2-4 uninterrupted hours for your projects to become highly efficient and accomplish amazing things. In a world of frequent interruptions and distractions – be it emails, messages, or physical distractions – this takes consistency and discipline to make it a habit. But it is a worthy habit to adopt.

24. Seek valuable lessons in everything you do  

There are endless opportunities to learn from everything you do and everyone you meet. Do not pass up any learning opportunity, whether your projects fail or succeed. Always reflect and record everything you learn before you forget, preferably in a journal (And if you don’t have a journal, it’s time to buy one!

25. How can I better improve my clients’ lives?

This is a simple yet powerful question. But how many companies apply this model? Most probably, less than 10%.  Many are focused on convincing the next target prospect or making that next sale rather than effectively providing value for their clients.

It is essential to know the lifetime value of your clients. What is one client worth to you in a lifetime? Compare this to the cost of acquiring one client. If the lifetime value of a client is $100, what stops you from spending money on acquiring clients?

You can always increase the lifetime value of your customers by:

• making them buy more (more products/services)
• making them buy more (increase frequency)
• increasing your prices

Additionally, Create an itch client have to scratch. Teach them something unbeknownst to them and make it crucial that they would be dying to solve the problem.

26. Constantly look for new ideas

Look and record new ideas, insights, and concepts beyond your scope. Broaden your horizons by asking everyone what they do, how they do it, why they do it, what could make their jobs or offerings better and what their dreams and aspirations are.

Additionally, you can test all your crazy ideas. Test all their variations and optimize how effective they are! Test all your marketing approaches be it SEO, PPC, website design, or lead generation.

27. “What don’t I know that is absolutely critical to my success?”

Brainstorm where you can find this information. Start writing down ways to work with people to have that knowledge. Is there a way to work with them without paying by trading your services or products for theirs or other means?

28. Choose a charity you deeply believe in

How can you help them achieve their goals? You could volunteer your services or donate products or even revenue. By helping them out in numerous ways, you open yourself up to a wealth of opportunities

29. Build a dream team

People you would love to work with or who are already present in your life. If you have yet to make a connection with them, start interviewing and find out how you can contribute to their interests, passions, and charitable cause.

If you have read Napoleon Hill’s “Think and Grow Rich”, you will understand the principle of a mastermind team.

30. Create your stadium pitch

Think about your product or service. How would you pitch it to a stadium of 50,000 people in 30-60 seconds? How do you communicate you are offering such that anyone would be stupid to say no? Consider that anyone can walk out anytime.

31. Ways to grow your business

You can increase the number of clients, the average sales price, or the number of times they buy a year. 90% would focus on increasing the number of clients, which is the least effective and profitable method. Focus on increasing the latter two methods.

Referrals can also exponentially grow your business. Methods include pay per lead, “bribery”, automating the referral process, friends and family programs, etc.

One question to ask yourself would be what would you do differently if your business were treated like a movie theatre. Word of mouth travels fast on whether the box office was a hit or a flop.

One hour every week – work on your business instead of your business.

Work on your strategy for the year and where you want to be a year from now, rather than just get caught up in the day-to-day grind.

Working on your business is the only way to improve it and grow it bigger. A 1% daily growth in your business can become a lot given enough time.

Focus on areas you do exceptionally well. Become #1 and #2 in areas of your business or industry.

Is my business a refreshing alternative to all the others?

If it is not – make it so. People like novelty, which can be a great marketing tool. Social media marketing can be a great way to broadcast this message to your target audience!

Are you living your life as your business preaches? If not, start now.

There’s no point in living a life you don’t like. Like Steve Jobs said, if you live too many days in a row feeling like you haven’t lived life fully, you need to re-examine and live the life you are supposed to live.

A mandatory 30s personal drill

Ask yourself – am I enjoying myself? How big of a company do you want to run? What would happen to your business if you left for a month? Start working on these areas immediately!

32. Use a shotgun approach to marketing

Use your multiple resources and ways to promote your offering, at the same time, target customers. Try different marketing and digital marketing strategies.

It is crucial to plan your long-term strategies before you plan your tactics. Your plan reveals whom you want to be and the types of clients, while the tactics reflect the methods to achieve it.

33. Find your ‘magnificent obsession’

Find that deep passion ingrained into your soul, so everyone you meet would know what you stand for and what you want to achieve -that one goal no one can derail you from achieving!

You can also consider following your gut. Check out moonlightmotivation.com to see how you can strengthen this instinct.

34. Use your customers as a marketing tool

They know exactly what they want, and you need to find out what it is. Phone, email, or talk to them about their needs, passions, concerns, etc. People deal with your company because they want you to change their lives – but do you deliver their wants?

Satisfied clients will become your ambassador and champion your brand. They can be captured via email marketing, for instance.

Help your prospects see your offerings the way you do.

Educate prospects on how they can become experts in your products or offerings – even before they purchase!

35. Who else does business with my ideal client?

Find out how their business is doing and if they are seeking new ways of generating business. Do a joint venture and get the leads for free or profit-sharing.

It is essential to design the best script to sell to your clients. Test variations and improve them every day! Sell the experience of your retail store (if any).

Set the buying criteria for your prospects. Make clients evaluate whom they decide to buy from by making them realise that you are the only one that provides an experience of the highest quality.

You can use risk reversal in your offer.

Make it so that your client would be stupid not to deal with you. Even if they decide that they want a refund, they would still have benefited from interacting with you.

Being a reputable digital marketing agency in Singapore, Leading Solution can help you solve your digital marketing needs today.

If you need assistance with digital marketing, explore the top digital marketing agencies in Singapore!

We provide all sorts of digital marketing services such as:

• SEO services
• Developing Website
• Social media marketing services
• Google PPC services
• Creating High-Quality Content