Capability Development Grant (CDG)
The Capability Development Grant (CDG) defrays costs for qualifying project costs such as consultancy, training, certification and equipment costs. You can take on large scale upgrading projects in areas like increasing productivity, process improvement, product development and market access.
Find out more information about CDG.
Find out more information about marketing and branding under CDG.
Market Readiness Grant (MRA)
If you’re taking your first steps overseas, International Enterprise (IE) Singapore’s Market Readiness Assistance (MRA) Grant supports eligible activities to assist overseas set-up, identification of business partners, and overseas market promotion.
For more information regarding Market Readiness Grant (MRA), click here.
Take a look at a list of supportable activities.
Search Engine Optimisation (SEO)
Googeability is critical to businesses these days, be it B2B or B2C. We develop SEO strategy and approach, provide execution of SEO strategy and website optimization. We will then determine online positioning, target audience and SEO priority factors and ensure alignment with
Social Media Marketing (SMM)
We will discuss with key stakeholders and determine social media positioning and tone-of-voice, target audience, main marketing messages and social media platform mix to ensure alignment with corporate strategy. After which we will develop social media strategy and roadmap before execution of social media campaign.
Content creation is a strategic process. Depending on your strategy with different target audience, you need to craft relevant content which allows you to target specific groups. We have to determine positioning, tone-of-voice, target audience. Next, we will craft marketing messages and content distribution channel mix to ensure alignment with corporate strategy. We then develop content marketing strategy and road map, identify and clarify customer call-to-action.
Overseas marketing promotion
With the creation of a strong website, having a strong online presence, the next step is to leverage on existing digital assets to expand overseas. Our team is connected to many overseas partners who can do PR related activities for your business in Singapore. We do press releases, create media kits, interviews, tradeshows and media liaison to put your business in front of your target customers in your targeted country.